Michelle Berryman is a lifelong problem-solver and award-winning designer who has built her career at the intersection of digital design, healthcare, and innovation. Currently the Executive Director of Digital Customer Experience at Labcorp, she has also led work across digital agencies, innovation firms, and global consulting. Her portfolio ranges from surgical robots and assistive interfaces to patient portals, medical devices, and consumer health platforms—shaping the future of care through thoughtful, human-centered design. Prior to joining Labcorp earlier this year, she brought her love of sports into play by leading the redesign of the LPGA’s website and app.

Trained as an industrial designer, Michelle is a Fellow of the Industrial Designers Society of America (IDSA), where she served as President and was named one of the 50 Most Influential Designers of the last 50 years. She has also held board roles with the World Design Organization (WDO), Interaction Design Association (IxDA), the Design Foundation, and the Georgia Tech Business Network, and has spoken and led workshops worldwide. Her design philosophy is rooted in the power of simplicity and the belief that joy in experiences is never accidental—authentic, meaningful interactions can and should inspire delight.

Outside of work, Michelle’s life is equally full of energy and purpose. A passionate runner, she has completed more than 20 half marathons and multiple ultras, including three rim-to-rim crossings of the Grand Canyon. She’s a season ticket holder for Atlanta United and Georgia Tech sports, a devoted F1 and track & field fan, and an avid golfer. She and her husband share their Atlanta home with two German Shorthaired Pointers and actively support Southeast GSP Rescue. Whether at work or at play, Michelle embraces challenges one step at a time—proving that there are no shortcuts to meaningful outcomes, only dedication, joy, and the occasional muddy paw print.